Thursday, December 8, 2011

Purex Tripple Action Formula is coming BACK!

Purex is rolling out a new Triple Action formula across the entire

liquid detergent line. This new and improved Triple Action

formula delivers even better on Purex’s promise to leave your

clothes bright, white, and clean, and as always, for half the price

of the leading brand!

Over the past year our R&D scientists have been working hard to

create an even better Purex formula. And not just a better

formula, but one that will continue to deliver the value that Purex                       

stands for. We’re mindful of our consumers’ pocketbooks, and

we’re committed to bringing them a great product at a great

value. The new Purex Triple Action formula is just that. It’s an

even better clean, for half the price of the leading brand.

New Purex Triple Action leverages the best parts of our current

formula, combined with new additions, to deliver great cleaning

plus improved brightening power. This new formula will be rolled

out across our liquid detergent line this fall, so you’ll soon find it

in your favorite variety!

“Prove it to yourself” is coming back!

Be on the lookout starting in February for new TV advertising

from Purex. “Prove it to yourself” is coming back!

Purex knows that consumers are used to the “now you see it

now you don’t” advertising typical of our competitors. Purex is

anything but typical, and our advertising reflects that. We

believe you shouldn’t have to take our word for it; you should

take your word for it!
Just like all of our current detergents, new

Purex Triple Action has been specifically

formulated to work in both traditional and

High E ciency (HE) washers. This ensures

that Purex is always available to our consumers,

no matter what kind of washer you have.

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