Friday, July 13, 2012

Instagram All-Star Twitter Chat + Contest is innovatively combining the prestige of avant garde fashion photography with the widespread social currency of Instagram in a first-of-its-kind photography competition.

AHAlife, the leading editorialized e-commerce platform for luxury goods and curated gifts, is hosting a three week photography competition (through July 31st) on Instagram, encouraging users to take photos illustrating how they #UpgradeYourLife, a core value at AHAlife. The winner will be chosen by world-renowned French fashion photographer and former creative director of Elle magazine, Gilles Bensimon.

The grand prize winner will receive a rare opportunity to intimately meet one of the world’s most distinguished fashion photographers Gilles Bensimon over cocktails in New York City, receive a signed copy of his book "Photography: No Particular Order," along with a two-night stay at Gild Hall, a Thompson Hotel, in downtown Manhattan. Additionally, the winner and six runner-ups will have their photographs featured on, curated by Gilles with a portion of proceeds being donated to a charity of each winner's choice.

“Each product on has a quality that upgrades your life, and we look forward to working with Gilles to engage our Instagram users to share their AHA moments with us, and featuring their original works on our site,” says CEO Shauna Mei.

About launched in September 2010 by MIT engineer-turned commerce and media industry expert, Shauna Mei and has been at the forefront of the major industry trend merging content, curation and commerce. The dynamic site has been embraced by the industry with its distinctive positioning and core value to redefine the consumer experience in the digital space as the only true luxury marketplace. The unparalleled offering of hand-selected products ranges from beauty to fashion, technology, food and home d├ęcor and are all united by their superior quality, unique provenance and innovation. AHAlife has their finger on the pulse of with an eclectic community of industry insiders such as Rachel Roy, Deepak Chopra, Daniel Boulud, Donna Karan and more who continuously curate their unique finds. The diverse product selection offers consumers a discovery shopping experience each time they visit the site.

Get your Instagram art featured on @AHAlife and have cocktails with a famous photographer! #UpgradeYourLife
Cool contest! @AHAlife’s #UpgradeYourLife Instagram Competition, win cocktails w/ Gilles Bensimon in NYC + more!

Join @AHAlife’s Instagram All-Star Twitter Chat! 7/16 8pmEST - pro tips, killer apps, insta-love. #UpgradeYourLife

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