Friday, September 7, 2012

New beach volleyball courts open in AC; celebrity kick off today


Atlantic City Alliance & Casino Reinvestment Development Authority

announce opening of new beach volleyball courts

WHO: Don’t want summer to end? DO AC! The Atlantic City Alliance (ACA) & CRDA will host a celebrity volleyball tournament to celebrate the opening of new volleyball courts. Confirmed participants include:
· Legends in Concert, Bally’s Atlantic City
· Divas Do AC, Resorts Casino Hotel
· Atlantic City Lifeguards
· AC Surf School
· AC Volleyball
Atlantic City Leaders to include:
· Mayor Lorenzo Langford
· CRDA Executive Director John Palmieri
· ACA President & CEO Liza Cartmell
· AC Volleyball President Michael Feely
· Atlantic City Housing Authority Executive Director Pamela James
· Caesars Entertainment Eastern Division President Don Marrandino
Under Armour will display volleyball apparel.

WHEN: Friday, September 7
1 – 2 pm
VISUALS: Celebrity teams playing beach volleyball in a friendly tournament wearing DO AC logo t-shirts.
WHERE: Atlantic City Volleyball Courts at New Jersey Avenue on the Boardwalk
Between Showboat and Revel
WHY: The Beach Volleyball Courts are part of the Master Plan initiatives for Atlantic City implemented by CRDA in partnership with ACA to activate vacant areas within the Tourism District by creating additional, free, non-gaming attractions in Atlantic City. The Beach Volleyball Courts together with Duality, the new free 3D light and sound show on Boardwalk Hall, and the soon to debut public art program curated by Fung Collaboratives are examples of these new initiatives.

The Atlantic City Alliance (ACA) is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.

The Casino Reinvestment Development Authority (CRDA) The only agency of its kind nationwide- the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents statewide, investing nearly $2 billion in more than 400 projects statewide. Under the 2011Tourism District legislation, CRDA responsibilities have expanded to include Land Use Regulation, Clean and Safe initiatives and partnership with the Atlantic City Alliance to market and attract visitors to Atlantic City.

1 comment:

Timothy Johnsons said...
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