Friday, November 9, 2012

ICE AGE ICE PALACE OPENS FOR THE HOLIDAYS AT TAUBMAN SHOPPING CENTERS ACROSS THE COUNTRY


ICE AGE ICE PALACE OPENS FOR THE HOLIDAYS AT TAUBMAN SHOPPING CENTERS ACROSS THE COUNTRY

Taubman Shopping Centers and Twentieth Century Fox Home Entertainment Partner to Bring Immersive and Interactive Experience to Life



This holiday season, visitors to Taubman shopping centers across the country are in store for some cool family fun when they step inside the centers’ spectacular holiday Ice Age Ice Palaces. Visitors to the Ice Age Ice Palace can enjoy footage from the biggest family holiday release, ICE AGE: CONTINENTAL DRIFT, debuting on Blu-ray™ and DVD Dec. 11.

The Ice Age Ice Palace display at Taubman shopping centers opened today and features a 30-foot ice dome with falling snow, a light show and, new this year, the beloved prehistoric herd from ICE AGE: CONTINENTAL DRIFT.  Interactive globes will showcase Scrat on his endless mission to catch his precious acorn, while the whole ICE AGE herd is adrift on an iceberg in pirate waters.  Families can measure their prehistoric heights against Sid and Diego, go paw-to-paw with the herd and track down Scrat’s missing acorns throughout the palace.  The high-seas adventure culminates with a visit to Santa and a special ICE AGE gift, along with the exclusive option to pre-order ICE AGE: CONTINENTAL DRIFT on Blu-ray™ and DVD.

“The Ice Palaces are the highlight of the holidays at our centers, and there is hardly a more perfect film to showcase in an Ice Palace than the newest ICE AGE,” says Glenda Cole, Vice President, Sponsorship & Center Marketing for Taubman.  “We are thrilled to partner with Fox Home Entertainment to feature this popular family film.”

“We are incredibly proud of the success of ICE AGE and are constantly looking for new ways to bring the characters and stories to life,” said Mary Daily, President of Worldwide Marketing & CMO for Twentieth Century Fox Home Entertainment.  “Our partnership with Taubman allows us to engage with families during the Holiday season in ways we never imagined before for the franchise.”

Participating Taubman shopping centers include:
  • Beverly Center (Los Angeles, CA)
  • Cherry Creek (Denver, CO)
  • Dolphin Mall (Miami, FL)
  • Fairlane Town Center (Dearborn, MI)
  • Fair Oaks (Fairfax, VA)
  • Great Lakes Crossing Outlets (Auburn Hills, MI)
  • International Plaza (Tampa, FL)
  • MacArthur Center (Norfolk, VA)
  • Northlake Mall (Charlotte, NC)
  • The Mall at Short Hills (Short Hills, NJ)
  • Sunvalley (Concord, CA)
  • Twelve Oaks (Novi, MI)
  • The Mall at Wellington Green (Palm Beach, FL)
  • Westfarms (Farmington, CT)
  • The Shops at Willow Bend (Plano, TV)
  • Woodfield Mall (Chicago, IL)
For more information about Ice Age Continental Drift on Blu-ray Dec. 11, please visit our EPK link
About Taubman
Taubman Centers (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 28 regional, super regional and outlet shopping centers in the U.S. and Asia.  Taubman is also currently developing Taubman Prestige Outlets Chesterfield in Chesterfield, Missouri; The Mall at University Town Center in Sarasota, Florida; The Mall of San Juan in San Juan, Puerto Rico; and shopping malls in Xi’an, China and Hanam, South Korea.  Taubman Centers is headquartered in Bloomfield Hills, Michigan and its Taubman Asia subsidiary is headquartered in Hong Kong.  For more information about Taubman, visit www.taubman.com.

About Twentieth Century Fox Home Entertainment LLC
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film, a News Corporation company. Representing over 75 years of innovative and award-winning filmmaking from Twentieth Century Fox. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray™, Digital Copy, Digital HD™, and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

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