Wednesday, November 28, 2012

Thyme Maternity Launches Stateside


Special Delivery: International Maternity Brand Arrives at BabiesR”Us

THURSDAY, NOVEMBER 8, 2012—Thyme Maternity, the leading Canadian maternity fashion brand from the Montreal-based Reitmans (Canada) Ltd., today launched its maternity apparel and accessories collections in the United States. Through a distribution agreement with Babies“R”Us, the nations’ premier baby products retailer, Thyme Maternity is now available in the United States at and by mid-November  will roll-out to approximately 150 Babies“R”Us stores nationwide.

With decades of experience helping moms-to-be look and feel their best, Thyme Maternity is an expert maternity fashion brand in touch with mom-to-be during her special state of mind and body. Thyme offers current maternity styles for every aspect of life, from casual to work, plus a complete line of nursing fashions and accessories for the transition period after baby is born.

“Thyme Maternity clothing is specifically designed to fit the pregnant woman’s body and to flatter her new curves and growing belly, while keeping style and comfort in mind,” said Jon Plens, President of Thyme Maternity. “We’re thrilled to partner with Babies”R”Us to offer U.S. moms-to-be a full of life experience while delivering comfort, quality and style during one of the most amazing times of her life”.

Thyme Maternity reinvents the basics, turning them into the building blocks of style. Fabrics are chosen for their softness and stretch for ultimate comfort throughout pregnancy and nursing. The product offerings will include denim, dressy and casual pants, knit tops and blouses, dresses, Now & After tees, loungewear and outerwear, nursing tops and bras along with accessories.
Thyme Maternity’s full of life experience also offers future moms valuable advice, fashion tips and product knowledge to help them on the incredible journey during and after pregnancy.

For more information on Thyme Maternity and its products, please visit To buy Thyme Maternity products, visit a Babies“R”Us store or To join the U.S. Thyme community, visit and

Thyme Maternity is more than an international fashion retailer for expectant moms. In addition to offering on-trend maternity fashions, they deliver a full of life experience for all moms-to-be. Thyme’s family of experts is dedicated to making sure future moms look and feel their absolute best throughout their entire pregnancy and even after their little one is born. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind. As part of Reitmans (Canada) Ltd., and with its head office located in Montreal, Thyme Maternity is the Canadian leading maternity fashion brand, with a strong presence in 74 Thyme stores and 20 shop-in-shops in Babies“R”Us locations throughout Canada. Thyme Maternity is now available online on and by mid-November, Thyme Maternity will roll-out to approximately 150 Babies“R”Us locations in the United States.

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