Saturday, December 8, 2012

Dress For A Cause: Tea Collection Launches Online Emmy’s Dress Auction to Benefit the Global Fund for Children








Dress For A Cause: Tea Collection Launches Online Emmy’s Dress Auction to Benefit the Global Fund for Children
(San Francisco, CA) –December 2012- To mark the season of giving, Tea Collection – the globally inspired children’s clothing brand, designed for little citizens of the world – has announced new fundraising efforts to support The Global Fund For Children (GFC).  Tea will auction on eBay its coveted “Lily’s Emmy Dress,” which Modern Family’s Aubrey Anderson-Emmons unveiled at the 2012 Emmy Awards.  All of the proceeds from the auction will be donated to the Global Fund for Children.  
Since 1997, the GFC has invested $25 million to over 500 grassroots organizations in 78 countries, helping to transform the lives of more than 7 million of the world’s most vulnerable children. Tea has collaborated with GFC for over 8 years and has been a philanthropic corporate partner through donations and selling exclusive GFC branded merchandise on teacollection.com.  
On December 7th, 2012, Tea Collection will initiate an exciting new fundraising effort for the GFC by auctioning off “Lily’s Emmy Dress” on eBay.  The original garment worn by Aubrey incorporated style suggestions offered by the actress herself and was personally hand sewn by Tea’s talented design team.  The custom made silk dress was eventually reproduced and briefly sold on Tea’s website with only 25 limited edition dresses created for consumers.  
The fashionable Emmy appearance by Aubrey received an unprecedented amount of red-carpet media attention from leading press outlets both online and in print.  Featured on influential outlets such as Us Weekly and Good Morning America, the press loved showcasing the pint sized star of Modern Family and her custom made dress.  Online channels also enjoyed highlighting Lily, in particular Baby Center named her “best dressed” and People’s Celebrity Baby Blog proclaimed the dress was a “kid-friendly gown that captured both [Tea’s] timeless signature style and the actress’s sweet disposition.”

“We were thrilled to dress Aubrey for such a wonderful occasion like the Emmy’s and now we’re even more excited to be able to continue to support the Global Fund for Children through this auction,” says Leigh Rawdon, CEO and Co-Founder of Tea Collection.  “We truly hope that this auction raises even more funds for the GFC that will help create a better future for children around the world.”
The auction will be live on eBay until December 16, 2012 and the winner will receive unique Modern Family prizes. Along with the dress, which the actress has graciously donated, the package will include the Modern Family Season 1, 2, and 3 DVDs, in addition to photos signed by Aubrey and the entire Modern Family show’s cast.
For more information on Tea Collection and its partnership with The Global Children’s Fund, please visit: http://www.teacollection.com/about-tea/global-fund-for-children.  For additional details about Tea, please visit www.teacollection.com.

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About Tea Collection
Founded in 2002, Tea Collection designs distinctive children’s clothes and women’s apparel inspired by the beauty they discover in their travels around the world. Tea offers a full collection of clothing for children ages newborn to 12 years that is made to love, and made to last. Based in San Francisco, Tea is available on the digital flagship website, within over 300 high-end boutiques, and in Nordstrom.

About The Global Fund for Children:
The Global Fund for Children finds and invests in innovative grassroots organizations that operate under the radar, serving the world’s most vulnerable children: street children, trafficked children, refugees, AIDS orphans – in more than 78 countries worldwide. They support these organizations with financial resources, management training, capacity building and technical assistance to help them achieve their vision, become sustainable, and reach even more children in need.

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